Article (registration required): http://www.broadcastnow.co.uk/news/2008 ... utput.htmlChannel 4 has ring-fenced £10m to spend on programmes for 10-to 15 year-olds over the next two years - with a flagship drama series set to take centre stage.
C4's move into children's TV follows ITV scaling back its kids output. "This is not a particularly commercially viable thing to do and commercial broadcasters have cut back [in this area]," said Lygo. "You're unlikely to attract a vast audience. It's a departure for us, born out of a belief in what Ofcom and others have identified as a group that's not particularly well served by television."
Nice to see a UK channel investing in children's TV, maybe if it's successful rival channels might follow the idea.